How Route Works

Free, simple signup. Seamless customer experience.

Install Route

Get your unique API key, and install the Route widget code on your checkout page.

Select pricing

Select the pricing model you wish to use in your dashboard.

Choose appearance

Choose how you want Route to display or customize to match the look of your site. Route is then active on your checkout page for your customers to select as an option.

Email confirmation

Select whether the customer receives a separate email, or if you'd like Route info to be included in your current order confirmation email.

See Pricing Examples

Route Pricing Options

A Route transaction costs between 0.75% - 1.5% of the total shopping cart value which is ONLY charged when the customer selects it. With our pre-configured price settings, we put you in charge of pricing, turning Route into a profit center instead of an expense for your business.

Revenue Plus

Apply a markup to Route, and create an additional revenue source for your business.

Order Summary
Item Price $100.00
  ?
 
$1.97
Total $100.00
Your order is now protected by Route Insurance
Add hints

Full coverage for your entire order

  • Lost, damaged, or stolen shipments
  • Failing to receive the correct item
  • Item not shipped or received in time

Conversion Boost

Pay for Route directly and include it as a buying incentive. With Free Shipping being now commonplace, Route has become the evolution of customer shopping incentives to boost conversion rates.

With Customer Care Discount, merchants also get a discounted rate from 1% down to .75% of the total cost of the transaction.

Order Summary
Item Price $100.00
?
 
-
Total $100.00
Your order is now protected by Route Insurance
Add hints

Full coverage for your entire order

  • Lost, damaged, or stolen shipments
  • Failing to receive the correct item
  • Item not shipped or received in time

At Cost

Merchants directly pass the cost of Route to their customers, paying nothing themselves.

Order Summary
Item Price $100.00
  ?
 
$1.00
Total $100.00
Your order is now protected by Route Insurance
Add hints

Full coverage for your entire order

  • Lost, damaged, or stolen shipments
  • Failing to receive the correct item
  • Item not shipped or received in time

A.I. Mode

Setting Route to A.I. Mode allows our machine learning to automatically split test different price points to find the “sweet spot” for the best conversion.

Order Summary
Item Price $100.00
  ?
 
$0.97
Total $100.00
Your order is now protected by Route Insurance
Add hints

Full coverage for your entire order

  • Lost, damaged, or stolen shipments
  • Failing to receive the correct item
  • Item not shipped or received in time
Premium
  • ROUTE FOR BUSINESS
      • No setup, monthly, or hidden fee’s
      • No cost to merchant
      • Customer’s only pay when Route is selected
      • Can provide Route free to customers as a buying incentive, passthrough cost, or assign a % markup. See Examples
      • Set to “AI Mode” to optimize the pricing for the highest conversion %

    • Create Free Account
  • ENTERPRISE
      • Account Management
      • Volume Discounts
      • Implementation Assistance
      • Dedicated Support

    • Contact Sales
Ready to get started?
Create a free account, or get in touch.